Managed Services

Appreciate - Migrating and running a regulated global investing platform on AWS

Appreciate is a Mumbai-headquartered fintech that gives Indian investors access to global markets. Its platform lets users buy US stocks, ETFs, mutual funds and digital gold from as little as ₹1, with automated SIPs and AI-driven recommendations, and it has grown to serve a base of more than 500,000 users. The company operates through Appreciate Broking IFSC Private Limited, an IFSCA-registered broker based in GIFT City, and works with regulated partners including DriveWealth, ViewTrade and YES Securities. It was the first fintech to enable mutual fund investments on the ONDC network. Its published security commitments include AES-256 encryption, gold-standard KYC, round-the-clock activity monitoring and AI-enabled fraud flagging. This is a workload where availability, data protection and audit evidence are not features — they are the licence to operate.

Client Appreciate — global investing platform
Industry Fintech — regulated broking and wealth
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Appreciate - Migrating and running a regulated global investing platform on AWS

Case Overview

Project Snapshot

Appreciate is a Mumbai-headquartered fintech that gives Indian investors access to global markets. Its platform lets users buy US stocks, ETFs, mutual funds and digital gold from as little as ₹1, with automated SIPs and AI-driven recommendations, and it has grown to serve a base of more than 500,000 users.
The company operates through Appreciate Broking IFSC Private Limited, an IFSCA-registered broker based in GIFT City, and works with regulated partners including DriveWealth, ViewTrade and YES Securities. It was the first fintech to enable mutual fund investments on the ONDC network. Its published security commitments include AES-256 encryption, gold-standard KYC, round-the-clock activity monitoring and AI-enabled fraud flagging.
This is a workload where availability, data protection and audit evidence are not features — they are the licence to operate.

Industry Fintech — regulated broking and wealth
Market Segment IFSCA-registered broker; SEBI, FEMA and RBI compliance obligations
Delivery Partner Capspedia
Classification Migration project followed by ongoing managed services
The Challenge

Understanding the Business Challenges

Every successful solution starts with understanding the problems, constraints and opportunities that shaped the project.

Appreciate approached Capspedia with a combined problem: an infrastructure estate that needed to be re-platformed for growth, and no in-house capacity to run it once it was.

A platform outgrowing its foundations

The environment had grown organically alongside the product. Infrastructure had been provisioned manually, environments drifted from one another, and there was no reproducible path from a clean account to a working platform. Scaling for user growth meant scaling the manual effort with it.

Peak load lands overnight

US market hours put the platform's busiest window in the Indian evening and overnight — precisely when an in-house team is least available. Trading, remittance and portfolio refresh activity all concentrate in that window.

A regulated environment with real audit exposure

As an IFSCA-registered broker holding KYC data and moving customer funds, Appreciate faces continuous scrutiny from regulators, partners and enterprise customers. Security posture, access governance and audit evidence had to be demonstrable on request, not reconstructed under pressure.

Cost growing faster than usage

Cloud spend was rising with every feature launch, with no tagging discipline, no view of cost by product line, and no commitment strategy against predictable baseline load.

Engineering time going the wrong way

The engineering team's mandate was new asset classes and features. Increasingly, its time was going to infrastructure work, incident response and audit paperwork instead.


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Our Solution

A Practical Solution Built For Long-Term Success

We transformed the identified challenges into a practical, scalable and sustainable technology solution designed around real business needs.

Solution Approach Turning challenges into measurable outcomes

Capspedia took the engagement in two phases: a migration and modernization programme, followed by ongoing managed operations under the same team — so the people who designed the environment remain accountable for how it runs.

3.1 Migration and modernization

  1. Discovery and dependency mapping across the existing estate, with a wave plan sequenced by risk and business criticality.
  2. Landing zone build on AWS with multi-account separation for production, non-production and shared services, guardrails and centralised logging in place before workloads landed.
  3. Full rebuild of infrastructure as code in Terraform — every environment now reproducible from a repository, with drift detection running continuously.
  4. Modernization where it paid for itself: containerised workloads, managed databases in place of self-managed instances, and managed services for queuing and caching.
  5. Wave-by-wave cutover with documented rollback criteria and hypercare following each wave.

3.2 DevOps and platform engineering

  1. CI/CD pipelines rebuilt with automated testing gates, artefact promotion and controlled production release.
  2. Golden image and container base pipelines, so security patching flows automatically into every new deployment.
  3. Policy-as-code guardrails preventing non-compliant infrastructure from reaching production.
  4. Ongoing platform operations: cluster upgrades, capacity management and developer self-service tooling.

3.3 Security and compliance

  1. Continuous cloud security posture management with automated detection and remediation of misconfiguration and drift.
  2. Identity governance: least-privilege IAM design, privileged access controls and periodic entitlement recertification.
  3. Encryption and key lifecycle management, secrets management, and centralised audit trail retention.
  4. Vulnerability management across workloads and container images, with remediation SLAs by severity.
  5. Standing evidence packs maintained for partner and regulator security reviews — assembled continuously rather than on demand.

3.4 Backup and data protection

  1. Policy-driven backup with centralised policy management across all accounts and regions.
  2. Retention schedules mapped per workload class to the company's regulatory record-keeping obligations.
  3. Immutable, logically isolated backup copies to defend against ransomware and accidental deletion.
  4. Scheduled sample restore testing, with results published in the monthly service report.

3.5 Disaster recovery and business continuity

  1. Business impact analysis to set recovery objectives per workload tier, agreed with the business rather than assumed by IT.
  2. Warm standby architecture for the customer-facing trading path; backup-and-restore for lower tiers.
  3. Documented recovery runbooks, maintained as the environment changes.
  4. Scheduled DR drills with measured results against stated RTO and RPO, and corrective actions tracked for any gap.

3.6 Data platform operations

  1. Managed operation of the data pipelines feeding portfolio analytics and the AI recommendations engine.
  2. Pipeline monitoring with SLA management on scheduled and streaming jobs, and alerting on freshness and volume anomalies.
  3. Warehouse performance and cost tuning, and access governance across the data estate.

3.7 Cost optimization (FinOps)

  1. Tagging taxonomy and account structure enabling cost attribution by product line and environment.
  2. Rightsizing of compute, storage and database resources against observed utilisation.
  3. Commitment portfolio management across Savings Plans and Reserved Instances, with coverage and utilisation targets.
  4. Storage lifecycle policies and elimination of idle and orphaned resources.
  5. Cost anomaly detection with alerting, and monthly reporting against the agreed baseline.



Technologies Used

Tools & Technologies Behind This Project

A carefully selected technology stack was used to build a secure, scalable and high-performing solution aligned with the project's technical and business requirements.

Technology Stack Platforms, services and tools powering the solution

AWS Services Used

The list below reflects a typical architecture for this workload profile and must be replaced with the actual service inventory before publication.


CategoryServices
Compute & containersAmazon EC2Amazon ECS / Amazon EKSAWS Lambda
DataAmazon RDSAmazon AuroraAmazon DynamoDBAmazon ElastiCache
Storage & deliveryAmazon S3Amazon CloudFront
NetworkingAmazon VPCAWS Transit GatewayElastic Load BalancingAmazon Route 53
SecurityAWS IAM Identity CenterAWS KMSAWS Secrets ManagerAmazon GuardDutyAWS Security HubAmazon InspectorAWS WAF
OperationsAmazon CloudWatchAWS Systems ManagerAWS ConfigAWS CloudTrail
ResilienceAWS BackupAWS Elastic Disaster Recovery
Data platformAWS GlueAmazon AthenaAmazon Redshift
Governance & costAWS OrganizationsAWS Control TowerAWS Cost ExplorerAWS Budgets



Implementation

How We Successfully Executed The Project

A structured implementation approach helped turn the solution design into a reliable, production-ready system while keeping delivery focused and controlled.

Delivery Approach From planning and development to deployment

Service Used -

  1. Migration & modernization
  2. Cost optimization (FinOps)
  3. Backup & data protection
  4. Disaster recovery & BC
  5. Security & compliance
  6. DevOps & platform engg
  7. Data platform operations